Salman's 'Being Human' house

Salman Khan is the latest to join the bandwagons of Bollywood celebs who have turned producers. Khan has decided to start his own production house, the profit from which will go to his charitable trust ‘Being Human’.

Salman, who will be the co-producers with UTV Spot boy, has decided to take marketing in his hands. He strongly feels that his films needs to be an extension of the ‘Being Human’ brand and has named his production house as ‘Salman Khan Bring Human’.

Both his brothers Sohail Khan and Arbaaz Khan have their individual production houses and Salman has always been helpful in giving them a blockbuster hits with his starry presence in their films. However, it seems that Khan is in no mood to utilize the privilege of his star power for his banner. The first film to be produced under his banner is a kids’ entertainer ‘Chillar Party’ co-directed by Vikas Behl and Nitesh Tiwari.

It is said that Salman basically wants to produce films that serve the basic purpose of entertainment but work within the format of ‘Being Human’. More importantly, he has decided to give the profit coming from his banner to his charitable trust ‘Being Human’.